Impact of Online Buying on Post-Consumer Behaviours: Evidence from  Pakistan

Abdul  Qayyum; Zahoor  Illahi; Muhammad  Ibrahim

doi:10.62270/jirms.vi.23

Authors

Abdul Qayyum Institute of Business Administration, Khwaja Fareed University of Engineering & Information Technology, Rahim Yar Khan
Zahoor Illahi Institute of Business Administration, Khwaja Fareed University of Engineering & Information Technology, Rahim Yar Khan
Muhammad Ibrahim Institute of Business Administration, Khwaja Fareed University of Engineering & Information Technology, Rahim Yar Khan

DOI:

https://doi.org/10.62270/jirms.vi.23

Keywords:

Customer loyalty, Cultural characteristics, psychological characteristics, social characteristics,, Customer loyalty, Consumer behaviour, online shopping

Abstract

Purpose: This study was driven by the need to better understand how consumer behaviour impacts online shopping. To examine the effects of consumer behaviors on online buying, this study has used specific consumer traits and customer loyalty. This search also helps businesses to identify needs, wants, and demands and remain loyal to their consumers.

Design/Methodology/Approach: Survey, using an instrument was used to collect data. In addition to the general sample check, the study also carried out a pilot check to evaluate the validity of the instrument used in the study.

Findings: The consequences of this study show that there is a significant effect of consumer characteristics on online shopping. The discoveries are of advantage to both scholastics and experts and this examination is one of the first to show how to oversee computerized client connections on online networking brand groups.

Originality/Value: The results of this study would contribute as a guideline of online consumer Behaviour for businesses who want to do online business in Pakistan (Rawalpindi-Islamabad). These discoveries add to an exhaustive comprehension of purchaser conduct. Help organizations manage comparable circumstances and give counsel to the public authority to viably uphold organizations later.

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