Shafaqat, S. et al. 2021. Antecedents of Market Orientation and its impact on Customer-Oriented Behavior: the moderating role of Job Satisfaction for Health care Professionals: A comparison of Public and Private Hospitals. Journal of Innovative Research in Management Sciences. 2, 2 (Dec. 2021), 77–91. DOI:https://doi.org/10.62270/jirms.vi.13.