Ali, M.; Zahid Majeed; Ghina Saleem. Celebrity Endorsement and Purchase Intention: A Study of the Role of Attractiveness, Trustworthiness, Expertise and Subjective Norm in Soft Drink Industry in Pakistan. jirms 2024, 5 (3), 39-59. https://doi.org/10.62270/jirms.v5i3.84.