Inam, A., Rehan, M. ., Jamil, A., Naeem, U., & Khan, S. (2026). Consumers’ Intention to Follow Influencers: The Role of Influencer Traits and Content with Perceived Content Authenticity as a Mediator. Journal of Innovative Research in Management Sciences, 7(2). https://doi.org/10.62270/jirms.v7i2.148