SAMIRA RAKI. B2B Branding in the Business-to-Business Context: A Literature Review. Journal of Innovative Research in Management Sciences, [S. l.], p. 50–61, 2021. DOI: 10.62270/jirms.vi.7. Disponível em: https://agasr.org/index.php/jirms/article/view/7.. Acesso em: 10 aug. 2026.