ALI, Muhammad; ZAHID MAJEED; GHINA SALEEM. Celebrity Endorsement and Purchase Intention: A Study of the Role of Attractiveness, Trustworthiness, Expertise and Subjective Norm in Soft Drink Industry in Pakistan. Journal of Innovative Research in Management Sciences, [S. l.], v. 5, n. 3, p. 39–59, 2024. DOI: 10.62270/jirms.v5i3.84. Disponível em: https://agasr.org/index.php/jirms/article/view/84.. Acesso em: 11 oct. 2026.