MUHAMMAD ADNAN; VOLKAN CAKIR; UMAIR NASEER; NAZAKAT KHAN. Green Purchase Intentions in Emerging Markets: A Theory of Planned Behavior Perspective on Consumer Behavior and Brand Dynamics. Journal of Innovative Research in Management Sciences, [S. l.], v. 6, n. 1, p. 20–40, 2025. DOI: 10.62270/jirms.vi.97. Disponível em: https://agasr.org/index.php/jirms/article/view/97.. Acesso em: 5 aug. 2026.