INAM, Aansa; REHAN, Marium; JAMIL, Ayesha; NAEEM, Unnas; KHAN, Sarah. Consumers’ Intention to Follow Influencers: The Role of Influencer Traits and Content with Perceived Content Authenticity as a Mediator. Journal of Innovative Research in Management Sciences, [S. l.], v. 7, n. 2, 2026. DOI: 10.62270/jirms.v7i2.148. Disponível em: https://agasr.org/index.php/jirms/article/view/148.. Acesso em: 4 aug. 2026.