SHAFAQAT, Sara; MUHAMMAD ZIA UR REHMAN; MUHAMMAD ABDUR REHMAN KHADAM. Antecedents of Market Orientation and its impact on Customer-Oriented Behavior: the moderating role of Job Satisfaction for Health care Professionals: A comparison of Public and Private Hospitals. Journal of Innovative Research in Management Sciences, [S. l.], v. 2, n. 2, p. 77–91, 2021. DOI: 10.62270/jirms.vi.13. Disponível em: https://agasr.org/index.php/jirms/article/view/13.. Acesso em: 18 oct. 2026.