AHMAD, Wisal; EDWIN, Cedric Aimal; FAHEEM, Muhammad. Investigating the Effects of the Big Data Analytics on Customer Response in Online Purchases. Journal of Innovative Research in Management Sciences, [S. l.], v. 3, n. 1, p. 1–10, 2022. DOI: 10.62270/jirms.vi.22. Disponível em: https://agasr.org/index.php/jirms/article/view/22.. Acesso em: 21 sep. 2026.