ALAM, Yasir; ALI, Babar; ZAIB, Amir. Impact Of Market Orientation, Learning Orientation and Marketing Strategies on Organizational Performance with The Mediating Role of Innovation: An Empirical Evidence of SMEs of Peshawar and Charsadda. Journal of Innovative Research in Management Sciences, [S. l.], p. 39–52, 2022. DOI: 10.62270/jirms.vi.36. Disponível em: https://agasr.org/index.php/jirms/article/view/36.. Acesso em: 10 aug. 2026.