UMAR, Muhammad; JAVEED, Anam. The Impact of Frugality on Green Brand Image. In the perspective of Attitude Behavior Context Theory. Journal of Innovative Research in Management Sciences, [S. l.], v. 4, n. 1, p. 54–64, 2023. DOI: 10.62270/jirms.v4i1.45. Disponível em: https://agasr.org/index.php/jirms/article/view/45.. Acesso em: 10 oct. 2026.