Vol. 5 No. 3 (2024): July-September

Articles

• Impact of Oil Price Uncertainty on Selected Sectoral Returns in the Pakistani Stock Market: A Quantile-on-Quantile Approach

  Ozair Siddiqui, Naveed Khan, Masroor Shah

  1-18

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• Retention of Talented Employees in Learning Organizations: A Multi-Level Case Study Approach from Post-Pandemic Perspectives.

  Muhammad Salman Chughtai, Lenny Yusrini , Maeenuddin, Saqib Hanif

  19-38

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• Celebrity Endorsement and Purchase Intention: A Study of the Role of Attractiveness, Trustworthiness, Expertise and Subjective Norm in Soft Drink Industry in Pakistan

  Muhammad Ali, Zahid Majeed, Ghina Saleem

  39-59

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• Dual Impact of Green Financing and Financial Technology on Energy Efficiency

  Sadaf Ambreen; Tahira Awan

  60-76

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• Beyond CSR: An Empirical Analysis of How Pakistan’s Banks Drive Sustainability Through Operational Efficiency, Eco-Friendly Practices & Green Financial Products.

  Muhammad Talha, Omer Mehmood , Muhammad Khalid Sohail

  77-96

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