Vol. 6 No. 3 (2025): July-September

Articles

• Fast Fashion Emerging-Market Approach-Consumer Consciousness of Services through the Paradoxical Lens of Empowerment.

  Naimah Khan, Shazia Faiz

  1-24

  • PDF

• Does ESG matter? Investigating the ESG Premium in the Pakistan Stock Market. An Asset Pricing Approach

  Kalsoom Shema, Summaya Chughtai

  25-55

  • PDF

• Role of High-Performance Work System in Turnover Intention through Mediating Effect of Employee Outcomes

  Rehana Farhat

  56-79

  • PDF

• Mobile Banking Adoption: Integrating UTAUT, Task Technology Fit, and Initial Trust with Financial Literacy

  Muhammad Zeeshan Ashraf Malik, Muhammad Khalid Sohail

  80-107

  • PDF

• When Market Misbehaves: An Irrational Version of the Asset Pricing Model in the Emerging Market of Pakistan

  Zain-ul- Abidin, Muhammad Zia-ur-Rehman, Khalid LAtif

  108-132

  • PDF