CSR and Organizational Reputation: Nurturing a Fulfilling Workplace Environment
DOI:
https://doi.org/10.62270/jirms.vi.38Keywords:
CSR, Job satisfaction, Organizational reputationAbstract
Purpose- This research paper explores the joint impact of internal and external CSR initiatives on job satisfaction and the mediating role of organizational reputation in the relationship between CSR and job satisfaction. The research paper provides insights into the benefits of CSR initiatives for organizations and their employees. This research paper provides empirical insights about CSR initiatives and their impact on organizational reputation and job satisfaction.
Design/methodology/Approach-The data were collected from 142 employees from the service sector through a self-administrated questionnaire. The analysis was conducted through Smart PLS-3, for validity Cronbach alpha and composite reliability were tested, and the structural equation modeling was used to assess the hypothesis for testing of direct and indirect relationship between variables.
Finding-the research findings unveiled significant positive effects of internal and external CSR on job reputation and employees' job satisfaction. Results also showed the positive mediating role of organizational reputation among internal and external CSR and employee job satisfaction.
Originality-This study examines the internal and external CSR initiatives and their joint impact on job satisfaction. While previous research has explored the impact of individual internal and external CSR initiatives on organizational reputation and job satisfaction, few studies have examined the relationship between these two types of initiatives and their joint impact. This research paper aims to fill this gap by exploring the combined effect of internal and external CSR initiatives on these outcomes. The research paper will also consider the mediating role of organizational reputation in the relationship between CSR and job satisfaction.
Implications-Corporate social responsibility (CSR) initiatives can have a significant impact on both organizational reputation and employee job satisfaction. External CSR involves activities that benefit society, such as supporting local communities or engaging in sustainable business practices. By publicly demonstrating their commitment to these values, organizations can improve their reputation with customers, investors, and other stakeholders
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Copyright (c) 2022 Mudsir Ismail, Muddassar Bilal, Umbrin Akbar
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY) 4.0 License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
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